2023 Activation Highlights
In 2023, McDonald’s participation included an exciting mix of cultural celebration and community engagement.
Ronald McDonald served as master of ceremonies, adding signature energy to the day’s programming. From the McDonald’s Fry Truck, more than 6,000 servings of fan-favorites like World-Famous Fries, Guava & Crème Pies, and Frozen Sprites were sampled. Guests engaged with an oversized Happy Meal coloring box, a prize wheel hosted in partnership with Ronald McDonald House Charities of the Ohio Valley, and stations highlighting the McDonald’s App and career opportunities. The event drew wide participation from local crew, Owner/Operators, field office partners, and agency teams.
2024 Activation Highlights
McDonald’s returned in 2024 with an even stronger presence. Despite last-minute logistical changes due to hurricane relief deployments, the team pivoted quickly, swapping the Fry Truck for a branded McDonald’s Airstream Camper and maintaining high engagement.
Attendees enjoyed 25,000+ product samples including Guava & Crème Pies, Chocolate Chip Cookies, and Coca-Cola beverages. A branded photo booth offered social media-ready keepsakes reaching more than 17K online. Outreach included details about the HACER scholarship, McDonald’s hiring, and mobile app resulting in 170 app engagements. Local Owner/Operators joined on stage with RMHC to raise awareness about philanthropy and disaster relief initiatives.
Making Memorable Moments
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