Bergman Communications is a trusted McDonald’s agency partner known for field-level PR, social media, and community activation. We specialize in supporting McDonald's Owner/Operators with local relevance and zero-waste execution.
McDonald’s Owner/Operators are already running world-class restaurants. Let us take on the behind-the-scenes work of social media marketing and public relations to keep your local organization aligned, visible, and stress-free.
We manage the messaging, momentum, and moving parts so you can stay focused on operations.
Establish and build your organization’s presence on Facebook, Instagram, and TikTok
Develop content that reflects your local organization voice
Manage organization social media channels
Run paid campaigns to reach local guests and drive results
Engage with your community through comments, DMs, and responses
Lead storytelling and earned media strategy for local efforts
Develop community focused programs that garners the credit you deserve
Engage key stakeholders community leaders, schools, nonprofits, and media to build strong local relationships
Strengthen visibility around the priorities that matter most to you, your people, and your busine
Lead storytelling and earned media strategy for local efforts
Develop community focused programs that garners the credit you deserve
Engage key stakeholders community leaders, schools, nonprofits, and media to build strong local relationships
Strengthen visibility around the priorities that matter most to you, your people, and your business
Position your organization as a trusted, active member of the neighborhoods you serve
Create or refine logos, taglines, and visual identity for your organization
Build consistent branding for social, events, presentations, and signage
Develop branded templates for internal and external communications
Ensure alignment with McDonald’s brand standards while reflecting local personality
Through compelling social content, local press, and digital campaigns that highlight what sets your Owner/Operator organization apart. Whether it's community partnerships, team milestones, Archways achievements, or RMHC involvement, we make sure your efforts are seen, shared, and celebrated.
McDonald’s may be a national brand, but each Owner/Operator organization has its own identity, voice, and priorities. We go beyond brand guidelines to spotlight you, your people, and what matters most in your communities.
Our team understands the power of local because we are local. We know how to reach your communities in meaningful, authentic ways.
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