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The Key Ingredient to Local Organization Success

 Bergman Communications is a trusted McDonald’s agency partner known for field-level PR, social media, and community activation. We specialize in supporting McDonald's Owner/Operators with local relevance and zero-waste execution. 

Learn More

 McDonald’s Owner/Operators are already running world-class restaurants. Let us take on the behind-the-scenes work of social media marketing and public relations to keep your local organization aligned, visible, and stress-free.


We manage the messaging, momentum, and moving parts so you can stay focused on operations. 

Schedule a Consultation

Social Media Management

Public Relations & Community Visibility

Public Relations & Community Visibility

Establish and build your organization’s presence on Facebook, Instagram, and TikTok 


Develop content that reflects your local organization voice


Manage organization social media channels 


Run paid campaigns to reach local guests and drive results


Engage with your community through comments, DMs, and responses


Public Relations & Community Visibility

Public Relations & Community Visibility

Public Relations & Community Visibility

Lead storytelling and earned media strategy for local efforts


Develop community focused programs that garners the credit you deserve


 Engage key stakeholders community leaders, schools, nonprofits, and media to build strong local relationships 


 Strengthen visibility around the priorities that matter most to you, your people, and your busine

Lead storytelling and earned media strategy for local efforts


Develop community focused programs that garners the credit you deserve


 Engage key stakeholders community leaders, schools, nonprofits, and media to build strong local relationships 


 Strengthen visibility around the priorities that matter most to you, your people, and your business 


 Position your organization as a trusted, active member of the neighborhoods you serve 






Organization Branding

Public Relations & Community Visibility

Organization Branding

 Create or refine logos, taglines, and visual identity for your organization
 

Build consistent branding for social, events, presentations, and signage
 

Develop branded templates for internal and external communications
 

Ensure alignment with McDonald’s brand standards while reflecting local personality

Why It Matters to Have Us as Your Partner

Get Your Local Story Told

Through compelling social content, local press, and digital campaigns that highlight what sets your Owner/Operator organization apart. Whether it's community partnerships, team milestones, Archways achievements, or RMHC involvement, we make sure your efforts are seen, shared, and celebrated. 

Build Your Organization Brand, Locally

McDonald’s may be a national brand, but each Owner/Operator organization has its own identity, voice, and priorities. We go beyond brand guidelines to spotlight you, your people, and what matters most in your communities. 

We Live Where We Work

Our team understands the power of local because we are local. We know how to reach your communities in meaningful, authentic ways. 

Ready to partner with Bergman? Contact us today!

Contact Us


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  • Media Relations
  • Crisis Issues Management
  • Stakeholder Engagement
  • Social Media
  • Influencer Relations
  • Local Organization PR

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