Kristen Bergman

  Owner/President

 Kristen’s vast knowledge for engaging influencers and creating brand loyalty has been her day to day for 19+ years. In 2017, Kristen began her own agency specializing in non-traditional and rural market McDonald’s PR and local promotional activations. Kristen and her team save clients time and money with communications consult and customized programs that work.  A forward thinking storyteller seeking continuous opportunity, Kristen is a generator of earned media value and feverishly works hard to strengthen numbers of loyal guests and influencers to the brand every day. Kristen puts her team first and and is so proud of their passion and constant hard work to make their clients soar. She's mother of three who understands the focus of talking to parents and targeting families from a brand perspective. The Bergman family loves soccer & enjoy weekends on the lake, wake-surfing! Kristen is personal, progressive, creative, and innovative with a desire to outperform and over-deliver. Her favorite work is "YES"! Kristen keeps our team challenged and connected.  

Director of Communications

Callie Picarella is the real deal. She's the girl you want telling your story in your community. She's a friendly face, a caring voice and sound ear to influencers, employees and customers alike. Her go-get ʻem attitude and burning desire for marketing, social media & communications, creative & media relations takes over when she activates extraordinary communications work internally and externally for her clients. Callie strives to strategically bridge the communities and area influencers that the her brands serve enforcing positive brand exposure & reputation. Callie is a talented graphic designer with an eye for innovation and pixel perfection delivering creative materials to support her work. Callieʻs history with the McDonald's brand is extensive and we call her, 

The Game Changer. 

Callie and husband Ryan have 2 precious girls, Macklynn and Oslynn.  

Social Media Manager

Not only will she do a fantastic job managing your social media but her ability to crack a joke or name every 80's song lyric make her so fun in conversation! Born and raised in Springfield, Missouri,  Rhiannon has 14 years in PR, marketing and digital media, with a focus on organic content. She has an extensive background in radio and knows how to get your story the attention it deserves. Rhiannon is pioneer of social media development and uncovers great content and engagement opportunities on a local level that make an impact and create growth. Rhiannon works on complex and diverse markets social media and knows first-hand the importance of developing long-term strategies and campaigns to align with clients goals. Rhiannon likes quality time with family and friends while enjoying the great outdoors! She spends a lot of her free time in her Jeep or floating on the river. Her love for music grows as she plays the guitar and is currently learning the drums, and, she is a self-proclaimed cheeseburger connoisseur. 

PR + Communications Manager

Amanda has perfected the art of tailoring messages that resonate with individuals both in and outside of an organization. She excels at collaborating with multiple sources to create compelling content that moves stakeholders into action. With more than 10 years of public relations experience, securing earned media coverage is Amanda’s forte. She knows that the true power of persuasion lies in the hands of our consumers and their peers, and perceptions change when influencers and media partners talk positively and authentically about a brand. Amanda rocks at strategic public relations planning, social and digital media management, event planning, brand management, and more. When crisis calls, Amanda is calm and thorough in consulting her clients and managing the issue at hand. As a mother of two, Amanda knows what’s important to families. She and husband Will enjoy the outdoors with their boys Liam and Max! The family spends weekends off-roading in the Jeep and spending time with family and friends.  Amanda is our rock!